I have a friend who’s starting a weight training equipment business in another country. We were discussing social media and marketing on Youtube, and while researching some keywords, I came across possibly the dumbest video on strength training and bodybuilding equipment I’ve ever seen. There exist thousands, if not hundreds, of people engaged in a “fake it […]
How Much Weight Can a Cheap Barbell Hold?
By Eric Troy and Joe Weir Most lifters who train at home and own their own barbell have a cheap barbell. I (Eric) have already written about a good quality but affordable barbell for home workouts. But, many are justifiably confused about what to look for in a barbell and are concerned that a less expensive […]
Why Is Exercise So Underrated?
A YouTube video from a Channel called ‘What I’ve Learned’ recently caught my eye. The video was titled “Why Exercise is Underrated.” Immediately, I question the assumption of the title. Is exercise underrated? The video focused on the faulty marketing of the fitness industry, saying that it focused on the wrong messages. All the while, […]